CV

Experience

• 2022 — present

  Staff UX Designer

  HelloFresh

  Led UX strategy on the Product Catalogue redesign using OOUX, and the CUI campaign creation tool. Focused on systems thinking, reducing cognitive load, and designing for scale across multiple markets.

• 2020 — 2022

  Product Design Lead

  Delivery Hero SE

  Built the UX function for the Vendor Portal from scratch. Hired and grew a design team, established process, led a full design system migration, and drove alignment across product, engineering, and operations.

• 2016 — 2020

  Senior Product Designer

  Delivery Hero SE

  Senior product design across multiple verticals. Shaped interaction patterns and visual systems at scale.

• 2012 — 2016

  Senior Web & Mobile UI Designer

  LUNA TBWA

  Led UI design for web and mobile products at one of the region's leading agencies. Worked across notable clients including Nissan, Mastercard, BMW, and Krka pharmaceuticals.

Recognition

• 2024

  Honorable Nomination

  Hiša Franko website

• ongoing

  Top Mentor

  MentorCruise

  Rated 5.0 across 21 reviews. Mentoring UX designers on career navigation, portfolio strategy, and breaking into the field.