Good design beats bad pizza.

Gooddesignbeatsbadpizza.

Daily Candy App — The First App I Actually Shipped

I was tired of maintaining a spreadsheet to track daily spending. So I built an app instead. It's now on my phone as a widget.

Product DesignFull-StackVibe Coding
2026

One-Day Tools — Apps I Built Because I Was Tired of Paying for Subscriptions

I keep running into small problems. I keep building small apps. PDF tiler, reels generator — each one built in a day with Claude Design and Claude Code. This is where they live.

Full-StackVibe CodingSide Projects
2026 — ongoing

Project Eleven — From Ambiguity to Prototype in Two Weeks

A vague business need, a two-week deadline, and no spec. I used AI agents and fast decisions to turn it into a fully clickable vision — and got C-level sign-off.

Product DesignAIVibe CodingPrototypingHelloFresh
2025

CUI Tool — Redesigning the Logic, Not the Interface

Campaign creation was costing HelloFresh €6M a year in errors. The problem wasn't the UI — it was that the mental model underneath had quietly collapsed.

Product DesignDesign StrategySystems ThinkingInternal ToolsB2B
2024

Building UX Design Foundations at Delivery Hero

As Design Manager on the Vendor Portal, I built UX foundations from scratch — not by redesigning screens, but by creating the conditions for every team to design well.

Design ManagementDesign StrategyProduct DesignB2BSaaS
2020